Shifting Sales Channels

Abstract

The Book Industry Study Group and The Idea Logical Company carried out an online survey to capture publishers’ comments on how market conditions were changing and what they are doing differently as a result of the economic pressures in the consumer market. About 250 individuals responded to the online survey. Interviews were carried out of more than a dozen executives at large and small publishers and their accounts to get further insights. The goal was to identify what are the sales conditions for trade book publishers today and what publishers are doing to change sales and marketing and even editorial practices to accommodate changing times. What we have learned from that joint effort is reflected in this article.