Publishing in Hard Times

Abstract

The former head of Pearson Education, McGraw-Hill Book Publishing, and Harcourt Brace Jovanovich presents an assessment of the state of publishing during this recession. The paper analyses actions taken by publishers in previous downturns, recommends approaches to dealing with recessions that maintain long-term health of the business. Recessions can mask more profound problems, such as happened in the newspaper industry and as is occurring in trade publishing. The paper also analyzes outlook for college and school publishing.

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Correspondence to Peter Jovanovich.

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Jovanovich, P. Publishing in Hard Times. Pub Res Q 25, 67–72 (2009). https://doi.org/10.1007/s12109-009-9116-0

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Keywords

  • Publishers
  • Book publishing
  • School publishing
  • College publishing
  • Trade publishing
  • Newspapers
  • Encyclopedias
  • Wikipedia
  • Internet publishing
  • Test publishing
  • Authors advances
  • Lay offs
  • Salary freeze
  • McGraw-Hill
  • Harcourt Brace Jovanovich
  • Macmillan
  • Pearson Education
  • William Jovanovich
  • Arne Duncan
  • K-12 Baroque