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Discoverability and Access in Book Publishing

Longtail Marketing and Content Access Models Explored

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Search engine discoverability programs have changed the fundamentals of book marketing by enabling content inside the book to be used as the source of marketing itself via search results inside books. The internet trifecta of search, browse, buy is the end game but the complexities of making this work is explored along with an in-depth overview of the potential upside and difficulties of online content purchase models.

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Correspondence to Evan Schnittman.

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Schnittman, E. Discoverability and Access in Book Publishing. Pub Res Q 24, 139–142 (2008). https://doi.org/10.1007/s12109-008-9058-y

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  • DOI: https://doi.org/10.1007/s12109-008-9058-y

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