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Discoverability and Access in Book Publishing

Longtail Marketing and Content Access Models Explored

Publishing Research Quarterly volume 24, pages 139–142 (2008)Cite this article

Abstract

Search engine discoverability programs have changed the fundamentals of book marketing by enabling content inside the book to be used as the source of marketing itself via search results inside books. The internet trifecta of search, browse, buy is the end game but the complexities of making this work is explored along with an in-depth overview of the potential upside and difficulties of online content purchase models.

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Authors and Affiliations

  1. Global Business Development, Oxford University Press, 198 Madison Avenue, New York, NY, 10016, USA

    Evan Schnittman

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  1. Evan Schnittman
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Correspondence to Evan Schnittman.

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Cite this article

Schnittman, E. Discoverability and Access in Book Publishing. Pub Res Q 24, 139–142 (2008). https://doi.org/10.1007/s12109-008-9058-y

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  • DOI: https://doi.org/10.1007/s12109-008-9058-y

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