References
Baldwin F. Thomas, Barrett, Marianne and Bates, Benjamin (1992). Uses and values for news on cable television. Journal of Broadcasting & Electronic Media, 36(2), 225–233.
Beaudoin, Christopher and Thorson, Esther (2002). A marketplace theory of media use, Mass Communication & Society, 5(3), 241–262.
Greenberg, Bradley (1974). Gratifications of television viewing and their correlates for British children, pp. 71–92 in J. Blumler and E. Katz (eds) The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills, CA: Sage.
Hwang, Bao-hui and He, Zhou (1999). Media uses and acculturation among Chinese immigrants in USA: a uses and gratifications approach, Gazette, 61(1), 5–22.
Johnson and Prijatel (2000), Magazine Publishing.
Karakaya, Fahri (1993). Barriers to entry in international markets, Journal of Global Marketing, 7(1), 7–26.
Katz, E., M. Gurevitch and H. Haas (1973). On the use of mass media for important things, American Sociological Review, 38(2), 164–181.
Katz, Elihu, Blumler, Jay G. and Gurevitch, Gurevitch (1974). Utilization of mass communication by the individual, pp. 19–32 in J. Blumler and E. Katz (eds) The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills, CA: Sage.
Kline, Miller and Morrison (1974). Adolescents and family planning information: An exploration of audience needs and media effects, pp. 113–136 in J. Blumler and E. Katz (eds) The Uses of Mass Communications: Current Perspectives on Gratifications Research, Beverly Hills, CA: Sage.
Lutz, R. J., MacKinzie S. B., and Belch, G. E. (1983). Attitude toward the ad as a mediator of advertising effectiveness: Determinants and consequences. In R. P. Bagozzi and A. M. Tybout (eds), Advances in Consumer Research, Vol. 10 (pp. 532–539). Ann Arbor, MI: Association for Consumer Research.
MacKinzie S. B., Lutz, R. J., and Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 13, 174–195.
MacKinzie S. B., and Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53, 48–65.
McLeod, Jack and Becker, Lee (1981). The uses and gratifications approach, pp. 67–99 in Nimmo, Dan and Sanders, Keith (eds) Handbook of Political Communication. Beverly Hills, London: Sage.
McQuail, Denis and M. Gurevitch (1974). Explaining audience behavior: three approaches considered, pp. 287–301 in J. Blumler and E. Katz (eds) The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills, CA: Sage.
Pinkleton, E. Bruce, Reagan, Joey, Aaronson, Dustin and Chen, Chien-fei (Summer 1997). The role of individual motivations in information source use and knowledge concerning divergent topics. Communication Research Reports, 14(3), 291–301.
Sanjeev, Agarwal and Sridhar, Ramaswami (1992). Choice of foreign market entry model: impact of ownership, location and internalization factors, Journal of International Business Studies, Spring 1992.
Sun, Haishun (1999). Entry modes of multinational corporations into China’smarket: a socioeconomic analysis, International Journal of Social Economics, 26(5), 642.
Sun, Tao and Chang, Tsan-Kuo (2001). Social structure, media system, and audiences in China: testing the uses and dependency model, Mass Communication & Society, 4(2), 199–217.
Voort, Tom H.A., Beentjes, W.J. Johannes, Bovill, Moira, Gaskell, George, Koolstra, M. Cees, Livingstone, Sonia and Marseille, Nies (1997). Young people’s ownership and uses of new and old forms of media in Britain and the Netherlands. European Journals of Communication, 13(4), 457–477.
Zhou, Nan and Belk, Russell (2004). Chinese consumer readings of global and local advertising appeals, Journal of Advertising, Fall 2004, 33(3), 64–78.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Zuo, H. Exploring factors affecting Chinese readers’ decisions on purchasing: American shelter titles in China. Pub Res Q 21, 65–101 (2005). https://doi.org/10.1007/s12109-005-0034-5
Issue Date:
DOI: https://doi.org/10.1007/s12109-005-0034-5