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Women Exposure to Pleasant Ambient Fragrance and Receptivity to a Man’s Courtship Request


It has been previously found that pleasant scents favored positive social relationships. Nevertheless, the effect of such odor on romantic relationships has never been tested. In a laboratory setting, young women were exposed or not with pleasant ambient odors (croissant) that were spread in a room. Hereafter, in another room without any odor, women were solicited for a courtship request by an attractive young male confederate. It was found that women agreed more often to the confederate’s courtship solicitation in the pleasant-smelling condition. Positive mood induced by ambient odors may explain such results.

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Correspondence to Nicolas Guéguen.

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Guéguen, N. Women Exposure to Pleasant Ambient Fragrance and Receptivity to a Man’s Courtship Request. Chem. Percept. 4, 195–197 (2011).

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  • Odor
  • Environment
  • Woman
  • Request
  • Courtship