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Ground-truthing Geodemographics

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Abstract

This paper describes how the UK’s National Classification of Output Areas was validated through the use of ground-truthing conducted by the authors. To get an independent view on the classification across a wide spread of places, a consultation exercise was devised inviting colleagues and contacts to comment on the classification for an area with which they are familiar. This proved to be a largely successful exercise. Not only did it broadly support the quality of the classification, but respondents also provided a wealth of comments and suggestions for current and future work.

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Acknowledgements

The funding was provided for the project by the Economic and Social Research Council (ESRC) and CASE partner, the Office for National Statistics (CASE Award PTA033-2002-00067) and an ESRC Postdoctoral Fellowship (Award PTA-163-27-1006).

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Vickers, D., Rees, P. Ground-truthing Geodemographics. Appl. Spatial Analysis 4, 3–21 (2011). https://doi.org/10.1007/s12061-009-9037-5

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