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Material selection by the evaluation of diffuse interface of material perception and product personality

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Abstract

For an innovative product design, materials play a decisive role because consumers interact with products through materials. Product personality affected by materials is an increasingly high-priority element of design to be considered. Product personality, which designers actively seek to create, can be achieved by ascertaining the material perceptions of users. As the user-interaction aspects of materials are circumstance-related and differ from person to person, it is impractical to define them accurately using a model. Therefore, in this study, the material perceptions of users have been evaluated by analysing the relative frequencies by which survey participants attributed certain adjectives to certain materials. This was conducted using a digital-logic approach featuring bipolar-adjective pairs. Additionally, intended product personalities can be differentiated semantically by designers by using the same bipolar-adjective pairs as those used to ascertain material perceptions using an 11-point scale. The interface of user-designer reaction is determined not sharply but diffusely. The degree of matching between the material perceptions of users and product personalities created by a designer can be evaluated through the concept of standard error in the diffuse interface. The most suitable material can be selected by ascertaining the average value of the widths of the diffuse interfaces for all of the designer’s intended product personalities. The objective of this research is to support designer’s selection of materials by associating product personalities with material perceptions.

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Acknowledgments

I wish to thank students for their participation in this survey. And I would like to thank Professor Choi Tae-Ho in Chungbuk National University and Ju Yong-Chan in Hanji Industry Support Center for useful information on Hanji. And I also thank CEO Yang Gil-Seop in Accuve for giving chances to hear natural sounds.

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Correspondence to Jaeho Choi.

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Choi, J. Material selection by the evaluation of diffuse interface of material perception and product personality. Int J Interact Des Manuf 11, 967–977 (2017). https://doi.org/10.1007/s12008-016-0320-9

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  • DOI: https://doi.org/10.1007/s12008-016-0320-9

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