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A model to conceptualize interactivity

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Abstract

This paper presents a model to conceptualize interactivity to help people involved in interaction design. Previous studies on interactivity prototyping focus on tools to implement interactivity concepts. Little is found on models for conceptualizing interactivity. Our objective is to suggest an analytic model to explore the whole user experience by examining the degree of interactivity of a product. This is achieved by interpreting the notion of interactivity as conversation. A conceptualization model, named MCI (model for conceptualizing interactivity), was developed to measure the degree of interactivity. The model can be used to measure and compare the level of user engagement, which in many situations is used as an indication of positive user experience. We illustrate how the model can be used to analyze interactivity in three audio recorder design projects. The proposed model is expected to lead to an interactivity prototyping tool for various product categories including interactive media installations, tangible media, and other intelligent digital products in a ubiquitous computing environment.

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Authors and Affiliations

  1. Department of Industrial Design, KAIST, 335 Gwahangno, Yuseong-gu, Daejeon, 305-701, Republic of Korea

    Tek-Jin Nam & Sunyoung Park

  2. Faculty of Industrial Design Engineering, Delft University of Technology, Landbergstraat 15, 2628 CE, Delft, The Netherlands

    Jouke Verlinden

Authors
  1. Tek-Jin Nam
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  2. Sunyoung Park
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  3. Jouke Verlinden
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Correspondence to Tek-Jin Nam.

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Nam, TJ., Park, S. & Verlinden, J. A model to conceptualize interactivity. Int J Interact Des Manuf 3, 147–156 (2009). https://doi.org/10.1007/s12008-009-0069-5

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  • DOI: https://doi.org/10.1007/s12008-009-0069-5

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