Abstract
Since the end of the 1990s, the number of articles on coopetition—a relationship built on simultaneous competition and cooperation—has steadily increased in response to the growing prevalence of relationships of coopetition in many industries. The tension inherent in a relationship of coopetition with a direct competitor presents both a challenge for managers and, at the same time, an exciting and complex research area. Different researchers of coopetition have addressed the topic from vastly different perspectives, basing their research on different theoretical frameworks, types of analysis, methods, and aims. By classifying articles on coopetition published in the last 20 years, this paper presents an application of cluster analysis to examine trends and tendencies in coopetition research. The paper also assesses whether this research field has followed a coherent progression during this period. The research reveals two independent research trends within the coopetition literature. The first research trend consists of studies that have mathematically modeled and simulated coopetition scenarios using game theory, whereas the second research stream consists of theoretical research describing the dynamics and tensions of coopetition based on evidence from case studies. Based on the cluster analysis, inter-firm alliances and their governance mechanisms emerge as the most promising theoretical and practical approach to improve cooperation between competitors.
Similar content being viewed by others
Explore related subjects
Discover the latest articles, news and stories from top researchers in related subjects.References
Afuah A (2000) Do your co-opetitors’ capabilities matter in the face of a technological change? Strateg Manag J 21(3):387–404
Afuah A (2004) Does a focal firm’s technology entry timing depend on the impact of the technology on co-opetitors? Res Policy 33(8):1231–1246
Allal-Chérif O, Bidan M (2017) Collaborative open training with serious games: relations, culture, knowledge, innovation, and desire. J Innov Knowl 2(1):31–38
Alves H, Ferreira JJ, Fernandes CI (2016) Customer’s operant resources effects on co-creation activities. J Innov Knowl 1(2):69–80
Aragon-Sanchez A, Sanchez-Marin G (2005) Strategic orientation, management characteristics, and performance: a study of Spanish SMEs. J Small Bus Manag 43(3):287–308
Baruch Y, Lin C (2012) All for one, one for all: coopetition and virtual team performance. Technol Forecast Soc Change 79(6):1155–1168
Bengtsson M, Johansson M (2014) Managing coopetition to create opportunities for small firms. Int Small Bus J 32(4):401–427
Bengtsson M, Kock S (2000) “Coopetition” in business networks—to cooperate and compete simultaneously. Ind Mark Manag 29(5):411–426
Bengtsson M, Kock S (2014) Coopetition-Quo vadis? past accomplishments and future challenges. Ind Mark Manag 43(2):180–188
Bengtsson M, Raza-Ullah T (2016) A systematic review of research on coopetition: toward a multilevel understanding. Ind Mark Manag 57:23–39
Bengtsson M, Eriksson J, Wincent J (2010) Co-opetition dynamics—an outline for further inquiry. Compet Rev 20(2):194–214
Bonel E, Rocco E (2007) Coopeting to survive, surviving coopetition. Int Stud Manag Organ 37(2):70–96
Bouncken RB, Fredrich V (2015) Learning in coopetition: alliance orientation, network size, and firm types. J Bus Res 69(5):1753–1758
Bouncken RB, Fredrich V (2016) Good fences make good neighbors? directions and safeguards in alliances on business model innovation. J Bus Res 69(11):5196–5202
Bouncken R, Ricarda B, Kraus S (2013) Innovation in knowledge-intensive industries: the double-edged sword of coopetition. J Bus Res 66(10):2060–2070
Bouncken RB, Plüschke BD, Pesch R, Kraus S (2014) Entrepreneurial orientation in vertical alliances: joint product innovation and learning from allies. Rev Manag Sci. doi:10.1007/s11846-014-0150-8
Bouncken RB, Gast J, Kraus S, Bogers M (2015a) Coopetition: a systematic review, synthesis, and future research directions. Rev Manag Sci 9:577–601
Bouncken R, Pesch R, Kraus S (2015b) SME innovativeness in buyer–seller alliances: effects of entry timing strategies and inter-organizational learning. Rev Manag Sci 9(2):361–384
Bouncken RB, Pesch R, Reuschl A (2016a) Copoiesis: mutual knowledge creation in alliances. J Innov Knowl 1(1):44–50
Bouncken R, Clauß T, Fredrich V (2016b) Product innovation through coopetition in alliances: singular or plural governance? Ind Mark Manag 53:77–90
Bouncken RB, Fredrich V, Ritala P, Kraus S (2017) Coopetition in new product development alliances: advantages and tensions for incremental and radical innovation. Br J Manag. doi:10.1111/14678551.12213
Brandenburger A, Nalebuff B (1996) Co-opetition. Doubleday Publishing, New York
Chen MJ (2008) Reconceptualizing the competition–cooperation relationship a transparadox perspective. J Manag Inq 17(4):288–304
Chetty SK, Wilson HIM (2003) Collaborating with competitors to acquire resources. Int Bus Rev 12(1):61–81
Chiambaretto P, Fernandez AS (2016) The evolution of coopetitive and collaborative alliances in an alliance portfolio: the Air France case. Ind Mark Manag 57:75–85
Chien TH (2005) Competition and cooperation intensity in a network—a case study in Taiwan simulator industry. J Am Acad Bus 7(2):150–156
Chin K-S, Chan BL, Lam P-K (2008) Identifying and prioritizing critical success factors for coopetition strategy. Ind Manag Data Syst 4(108):437–454
Dahl J (2014) Conceptualizing coopetition as a process: an outline of change in cooperative and competitive interactions. Ind Mark Manag 43(2):272–279
Das TK (2004) Time-span and risk of partner opportunism in strategic alliances. J Manag Psychol 19(8):744–759
Enberg C (2012) Enabling knowledge integration in coopetitive R&D projects—the management of conflicting logics. Int J Proj Manag 30(7):771–780
Fernandez AS, Le Roy F, Gnyawali DR (2014) Sources and management of tension in co-opetition case evidence from telecommunications satellites manufacturing in Europe. Ind Mark Manag 43(2):222–235
Gast J, Filser M, Gundolf K, Kraus S (2015) Coopetition research: towards a better understanding of past trends and future directions. Int J Entrep Small Bus 24(4):492–521
Ghobadi S, D’Ambra J (2012) Knowledge sharing in cross-functional teams: a coopetitive model. J Knowl Manag 16(2):285–301
Gnyawali DR, Madhavan BJR (2001) Cooperative networks and competitive dynamics: a structural embeddedness perspective. Acad Manag Rev 26(3):431–445
Gnyawali DR, Park R (2009) Co-opetition and technological innovation in small and medium sized enterprises: a multilevel conceptual model. J Small Bus Manag 47(3):308–330
Gnyawali DR, Park BJR (2011) Co-opetition between giants: collaboration with competitors for technological innovation. Res Policy 40(5):650–663
Gnyawali DR, He J, Madhavan R (2008) Coopetition. Promises and challenges. In: Wankel C (ed) 21st century management: a reference handbook. Sage, Thousand Oaks, pp 386–398
Gnyawali DR, Madhavan R, He J, Bengtsson M (2016) The competition–cooperation paradox in inter- firm relationships: a conceptual framework. Ind Mark Manag 53:7–18
Grant RM (1991) The resource-based theory of competitive advantages. Implications for strategy formulation. Calif Manag Rev 33(3):114–135
Gueguen G (2009) Coopetition and business ecosystems in the information technology sector: the example of intelligent mobile terminals. Int J Entrep Small Bus 8(1):135–153
Gurnani H, Erkoc M, Luo Y (2007) Impact of product pricing and timing of investment decisions on supply chain co-opetition. Eur J Oper Res 180(1):228–248
Harbison JR, Pekar PP, Stasior WF (1998) Smart alliances: a practical guide to repeatable success. Jossey-Bass, San Francisco
Harms R, Reschke CH, Kraus S, Fink M (2010) Antecedents to innovation and growth: analyzing the impact of entrepreneurial orientation and goal-oriented management. Int J Technol Manag 52(1/2):135–152
Ho H, Ganesan S (2013) Does knowledge base compatibility help or hurt knowledge sharing between suppliers in coopetition? The role of customer participation. J Mark 77(6):91–107
Hong JFL, Snell RS (2015) Knowledge development through co-opetition: a case study of a Japanese foreign subsidiary and its local suppliers. J World Bus 50(4):769–780
Huang KF, Yu CMJ (2011) The effect of competitive and non-competitive R&D collaboration on firm innovation. J Technol Transf 36(4):383–403
Hung S-W, Chang C-C (2012) A co-opetition perspective of technology alliance governance modes. Technol Anal Strateg 24(7):679–696
Hutter K, Hautz J, Füller J, Mueller J, Matzler K (2011) Communitition: the tension between competition and collaboration in community-based design contests. Creat Innov Manag 20(1):3–21
Khanna T, Gulati R, Nohria N (1998) The dynamics of learning alliances: competition, cooperation, and relative scope. Strateg Manag J 19(3):193–210
Kraus S, Pohjola M, Koponen A (2012) Innovation in family firms: an empirical analysis linking organizational and managerial innovation to corporate success. Rev Manag Sci 6(3):265–286
Kraus S, Mensching H, Calabro A, Cheng CF, Filser M (2016) Family firm internationalization: a configurational approach. J Bus Res 69(11):5473–5478
Kraus S, Meier F, Niemand T, Bouncken RB, Ritala P (2017) In search for the ideal coopetition partner: an experimental study. Rev Manag Sci. doi:10.1007/s11846-017-0237-0
Kwok JJM, Lee D-Y (2015) Coopetitive supply chain relationship model: application to the smartphone manufacturing network. PLoS ONE 10(7):e0132844. doi:10.1371/journal.pone.0132844
Lado AA, Boyd NG, Hanlon SC (1997) Competition, cooperation, and the search for economic rents: a syncretic model. Acad Manag Rev 22(1):110–141
Lai K, Su F, Weng C, Chen C (2007) Co-opetition strategy from the patent analysis perspective: the case of the stent market. Int J Innov Technol Manag 4(02):137–153
Le Roy F, Czakon W (2016) Managing coopetition: the missing link between strategy and performance. Ind Mark Manag 53:3–6
Li Y, Liu Y, Liu H (2011) Co-opetition, distributor’s entrepreneurial orientation and manufacturer’s knowledge acquisition: evidence from China. J Oper Manag 29(1–2):128–142
Lin C-P, Wang Y-J, Tsai Y-H, Hsu Y-F (2010) Perceived job effectiveness in coopetition: a survey of virtual teams within business organizations. Comput Hum Behav 26(6):1598–1606
Liu Y, Luo Y, Yang P, Maksimov V (2014) Typology and effects of co-opetition in Buyer–Supplier relationships: evidence from the Chinese Home Appliance Industry. Manag Organ Rev 10(3):439–465
Lowensberg DA (2010) A “new” view on “traditional” strategic alliances’ formation paradigms. Manag Decis 48(7):1090–1110
Luo Y (2005) Toward coopetition within a multinational enterprise: a perspective from foreign subsidiaries. J World Bus 40(1):71–90
Luo Y (2007) A coopetition perspective of global competition. J World Bus 42(2):129–144
Luo YD, Rui HC (2009) An ambidexterity perspective toward multinational enterprises from emerging economies. Acad Manag Perspect 23(4):49–70
Luo X, Slotegraaf R, Pan X (2006) Cross-functional ‘‘coopetition’’: the simultaneous role of cooperation and competition within firms. J Mark 70(2):67–80
M’Chirgui Z (2005) The economics of the smart card industry: towards coopetitive strategies. Econ Innov New Technol 14(6):455–477
Madhaven R, Gnyawali DR, He J (2004) Two’s company, three’s a crowd? Triads in cooperative competitive networks. Acad Manag J 6(47):918–927
Niu B, Wang Y, Guo P (2015) Equilibrium pricing sequence in a co-opetitive supply chain with the ODM as a downstream rival of Its OEM. Omega Int J Manag S 57:249–270
Okura M (2007) Coopetitive strategies of Japanese insurance firms a game-theory approach. Int Stud Manag Organ 37(2):53–69
Oum TH, Park JH, Kim K, Yu C (2004) The effect of horizontal alliances on firm productivity and profitability: evidence from the global airline industry. J Bus Res 57:844–853
Park BJR, Srivastava MK, Gnyawali DR (2014a) Walking the tight rope of coopetition: impact of competition and cooperation intensities and balance on firm innovation performance. Ind Mark Manag 43(2):210–221
Park BJR, Srivastava MK, Gnyawali DR (2014b) Impact of coopetition in the alliance portfolio and coopetition experience on firm innovation. Technol Anal Strateg Manag 26(8):943–957
Peng T, Bourne M (2009) The coexistence of competition and cooperation between networks: implications from two Taiwanese healthcare networks. Br J Manag 20(3):377–400
Peng T, Pike S, Yang J, Roos G (2012) Is cooperation with competitors a good idea? An example in practice. Br J Manag 23(4):532–560
Perry ML, Sengupta S, Krapfel R (2004) Effectiveness of horizontal strategic alliances in technologically uncertain environments: are trust and commitment enough? J Bus Res 57(9):951–956
Peteraf MA (1993) The cornerstone of competitive advantage. A resource-based view. Strateg Manag J 14:179–191
Pil FK, Holweg M (2003) Exploring scale: the advantages of thinking small. Sloan Manag Rev 44(2):33–39
Poulsen MBJ (2001) Competition and cooperation: what roles in scientific dynamics? Int J Technol Manag 22(7/8):782–793
Powell WW, Koput KW, Smith-Doerr L (1996) Interorganizational collaboration and the locus of innovation: networks of learning in biotechnology. Admin Sci Quart 41(1):116–141
Pun H (2013) Channel structure design for complementary products under a co-opetitive environment. Decis Sci 44(4):785–796
Quintana-García C, Benavides-Velasco CA (2004) Cooperation, competition, and innovative capability: a panel data of European dedicated biotechnology firms. Technovation 24(12):927–938
Raza-Ullah T, Bengtsson M, Kock S (2014) The coopetition paradox and tension in coopetition at multiple levels. Ind Mark Manag 43(2):189–198
Ricciardi F, Zardini A, Rossignoli C (2016) Organizational dynamism and adaptive business model innovation: the triple paradox configuration. J Bus Res 69(11):5487–5493
Ritala P (2012) Coopetition strategy: when is it successful? Empirical evidence on innovation and market performance. Br J Manag 23(3):307–324
Ritala P, Hurmelinna-Laukkanen P (2009) What’s in it for me? creating and appropriating value in innovation-related coopetition. Technovation 29:819–828
Ritala P, Sainio L-M (2014) Coopetition for radical innovation: technology, market and business-model perspectives. Technol Anal Strateg Manag 26(2):155–169
Ritala P, Tidström A (2014) Untangling the value-creation and value-appropriation elements of coopetition strategy: a longitudinal analysis on the firm and relational levels. Scand J Manag 30(4):498–515
Ritala P, Hallikas J, Sissonen H (2008) The effect of strategic alliances between key competitors on firm performance. Manag Res J Iberoam Acad Manag 6(3):179–187
Ritala P, Golnam A, Wegmann A (2014) Coopetition-based business models: the case of Amazon.com. Ind Mark Manag 43(2):236–249
Rodrigues F, Souza V, Leitao J (2009) Strategic coopetition of global brands: a game theory approach to ‘Nike? iPod Sport Kit’ co-branding. Int J Entrep Ventur 3(4):435–455
Shao YB (2012) Analysis on the Game of Co-opetition of ports in the China Yangtze Delta-Taking Shanghai port and Ningbo-Zhoushan port as an example. J Korean Navig Port Res 36(2):123–129
Shih M, Tsai H, Wu C, Lu C (2006) A holistic knowledge sharing framework in high-tech firms: game and co-opetition perspectives. Int J Technol Manag 36(4):354–367
Smith WK, Lewis MW (2011) Toward a theory of paradox: a dynamic equilibrium model of organizing. Acad Manag Rev 36(2):381–403
Song DW, Lee ES (2012) Coopetitive networks, knowledge acquisition and maritime logistics value. Int J Logist Res Appl 15(1):15–35
Soriano DR, Palacios-Marqués D, Devece-Carañana C, Peris-Ortíz M (2014) How to create international business competences and their impact on firm performance. Eur J Int Manag 8(3):279–292
Soubeyran A, Weber S (2002) District formation and local social capital: a (tacit) co-opetition approach. J Urban Econ 52:65–92
Tidström A, Rajala A (2016) Coopetition strategy as interrelated praxis and practices on multiple levels. Ind Mark Manag 58:35–44
Todeva E, Knoke D (2005) Strategic alliances and models of collaboration. Manag Decis 43(1):123–148
Tsai W (2002) Social structure of “coopetition” within a multiunit organization: coordination, competition, and intraorganizational knowledge sharing. Organ Sci 13(2):179–190
Walley K (2007) Coopetition: an introduction to the subject and an agenda for research. Int Stud Manag Organ 37(2):11–31
Wang Y, Krakover S (2008) Destination marketing: competition, cooperation or coopetition? Int J Contemp Hosp Manag 20(2):126–141
Wiener MS, Saunders C (2014) Forced coopetition in IT multi-sourcing. J Strateg Inf Syst 23(3):210–225
Wilhelm M (2011) Managing coopetition through horizontal supply chain relations: linking dyadic and network levels of analysis. J Oper Manag 29(8):663–676
Wilhelm MM, Kohlbacher F (2011) Co-opetition and knowledge co-creation in Japanese supplier-networks: the case of Toyota. Asian Bus Manag 10(1):66–86
Wong A, Tjosvold D, Su F (2007) Social face for innovation in strategic alliances in China: the mediating roles of resource exchange and reflexivity. J Organ Behav 28:961–978
Woodside AG (2013) Moving beyond multiple regression analysis to algorithms: calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory. J Bus Res 66(4):463–472
Zeng M, Chen X (2003) Achieving cooperation in multiparty alliances; a social dilemma approach to partnership management. Acad Manag J 28(4):587–605
Zhang HS, Shu CL, Jiang X, Malter AJ (2010) Managing knowledge for innovation: the role of cooperation, competition, and alliance nationality. J Int Mark 18(4):74–94
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Devece, C., Ribeiro-Soriano, D.E. & Palacios-Marqués, D. Coopetition as the new trend in inter-firm alliances: literature review and research patterns. Rev Manag Sci 13, 207–226 (2019). https://doi.org/10.1007/s11846-017-0245-0
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11846-017-0245-0