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Does YouTube™ offer high quality information? Evaluation of accelerated orthodontics videos

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Irish Journal of Medical Science (1971 -) Aims and scope Submit manuscript

Abstract

Background

YouTube™ is the foremost source of videos of all kinds of issues.

Objectives

The aim of this study was to investigate videos related to accelerated orthodontic treatment on YouTube™ in terms of characteristics, content, popularity and viewers’ assessments.

Methods

Six keywords related to accelerated orthodontic treatment were searched on YouTube™. After sorting by view-count, all 116 videos were evaluated, and the exclusion criteria were defined as: another language than English, unrelated to the topic, poor video quality and duplication. The remaining 80 videos were analyzed for general characteristics, primary purpose, information content, audio-visual quality. Also, viewers’ interaction index, and viewing rate formulas were calculated for each video.

Results

The final 80 videos were viewed by users for 177,328 times in total. Most videos were uploaded by an educational institution (n = 40; 50.0%), followed by orthodontists (n = 20; 25.0%). Most of the videos (51.25%) were classified as having excellent general information content, 30.00% were rated as moderate, and 18.75% were rated as poor. The videos generally involved educational content (47.50%), followed by product presentation (20.00%), and then technical details about accelerated orthodontics (11.25%). Only 6.25% of the videos (n = 5) had viewers’ interaction index values of greater than 3.00. Videos with excellent content had significantly higher interaction index values than others (p < 0.001).

Conclusions

YouTube™ could be preferred as an important source for patient information about accelerated orthodontics. Reliable informative videos should be uploaded by orthodontists or dental professionals in accelerated orthodontics.

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Fig. 1

Similar content being viewed by others

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Authors and Affiliations

  1. Department of Periodontology, Faculty of Dentistry, Istanbul Medeniyet University, Istanbul, Turkey

    Mustafa Cihan Yavuz

  2. Department of Orthodontics, Faculty of Dentistry, Ordu University, Ordu, Turkey

    Suleyman Kutalmış Buyuk & Esra Genc

Authors
  1. Mustafa Cihan Yavuz
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  2. Suleyman Kutalmış Buyuk
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  3. Esra Genc
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Corresponding author

Correspondence to Mustafa Cihan Yavuz.

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The authors declare that they have no conflict of interest.

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This study did not require approval by the local research ethics committee as it involved publicly available data only.

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Yavuz, M.C., Buyuk, S.K. & Genc, E. Does YouTube™ offer high quality information? Evaluation of accelerated orthodontics videos. Ir J Med Sci 189, 505–509 (2020). https://doi.org/10.1007/s11845-019-02119-z

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  • DOI: https://doi.org/10.1007/s11845-019-02119-z

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