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Tobacco control and ‘plain packaging’: performativity, cigarettes and the semiotics of brand names

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Correspondence to Diane O’Doherty.

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Moran Stritch, M.J., Houghton, F., O’Doherty, D. et al. Tobacco control and ‘plain packaging’: performativity, cigarettes and the semiotics of brand names. Ir J Med Sci 189, 405–407 (2020).

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