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Tobacco control and ‘plain packaging’: performativity, cigarettes and the semiotics of brand names

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Authors and Affiliations

  1. University Hospital Limerick, Limerick, Ireland

    Margaret J. Moran Stritch

  2. Faculty of Business & Humanities, Limerick Institute of Technology, Limerick, Ireland

    Frank Houghton, Diane O’Doherty & Derek McInerney

  3. Hauora Tairawhiti, Gisborne, New Zealand

    Bruce Duncan

Authors
  1. Margaret J. Moran Stritch
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  2. Frank Houghton
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  3. Diane O’Doherty
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  4. Derek McInerney
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  5. Bruce Duncan
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Correspondence to Diane O’Doherty.

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Moran Stritch, M.J., Houghton, F., O’Doherty, D. et al. Tobacco control and ‘plain packaging’: performativity, cigarettes and the semiotics of brand names. Ir J Med Sci 189, 405–407 (2020). https://doi.org/10.1007/s11845-019-02066-9

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