Emissiveness and destination choice behavior of Shanghainese in their weekend recreation

Abstract

Based on questionnaire survey and cross-tabulation analysis, the authors discussed relationships between emissiveness and socio-economic elements of Shanghainese in their weekend trips, including emissivenesses of different age group, income per month, occupations, education and family structure. Visiting rates of recreationists to destinations demonstrated different levels even being under a same emissiveness. In the second part of the paper, the authors described three different spatial scales of destination choice behavior of Shanghainese to tourist sites from which situated in urban area, to which located in suburb area and in neighboring provinces. The authors also observed the perceptive evaluation of Shanghainese to those sites they had visited or would visit in the future. Some proposals about sustainable urban tourism development were put forward at the end of this paper.