Correction to: Journal of the Academy of Marketing Science
The original version of this article unfortunately contained mistakes in the affiliation section. Author degrees or roles were captured in the affiliation section.
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Swaminathan, V., Gupta, S., Keller, K.L. et al. Correction to: Brand actions and financial consequences: a review of key findings and directions for future research. J. of the Acad. Mark. Sci. 50, 665 (2022). https://doi.org/10.1007/s11747-022-00880-9