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Marketing IS management: The wisdom of Peter Drucker

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Correspondence to Frederick E. Webster Jr..

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Webster Jr., F.E. Marketing IS management: The wisdom of Peter Drucker. J. of the Acad. Mark. Sci. 37, 20–27 (2009). https://doi.org/10.1007/s11747-008-0102-4

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Keywords

  • Marketing
  • Cash Flow
  • Profit Maximization
  • Business Enterprise
  • Customer Orientation