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Commercial media and the popular dissemination of printed copies of Ming fiction

  • Research Article
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Frontiers of Literary Studies in China

Abstract

Printed copies are a prerequisite for the realization of fiction reading. Ming popular fiction can be regarded as part of a commercial printing culture, and its spread and reception in the shape of printed copies were strongly influenced by the dissemination media. The involvement of commercial capital during the Ming promoted the large-scale development of private print shops, while the commercialization of print media led to the possibility of mass-published popular fiction. The degree of development of the print media determined the phases and characteristics of the spread and reception of Ming popular fiction. The highly developed commercial traffic and postal services of the Ming expanded the channels through which printed copies of popular fiction could be spread, and the diversification of dissemination methods in society expanded the range of popular fiction reading.

摘要

小说阅读行为的实现以小说文本为前提, 作为商业印刷媒介文化一部分的明代通俗小说, 其文本的传播与接受深受传播媒介的影响。 明代商业资本的介入促进了民间书坊的规模化发展, 印刷媒介的商业化使通俗小说文本的大众化出版成为可能; 印刷媒介的发达程度决定了明代通俗小说传播与接受的阶段和特点。 明代商业交通与邮驿的发达, 开拓了通俗小说文本传播的渠道; 小说社会流布方式多样, 扩大了通俗小说的阅读范围。

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Correspondence to Wenrui Lin.

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__________

Translated from Xiqu yishu 戏曲艺术 (Art of Chinese Traditional Opera), 2005, (2): 76–84 by Kristof Van Den Troost, Department of Chinese Culture, The Chinese University of Hong Kong

Lin Wenrui, currently an associate professor at the National Academy of Chinese Theatre Arts, in 1996 and 2002 respectively received her Master’s and Doctor’s degree in Beijing Normal University. In key Chinese-language periodicals such as Xiqu yishu 戏曲艺术 (The Art of Chinese Traditional Opera), Kongzi yanjiu 孔子研究 (Confucius Studies) and Guangxi shehui kexue 广西社会科学 (Guangxi Social Sciences), she published the following articles: “Kongzi yu guzhe” 孔子与瞽者 (“Confucius and the Blind Men”), “Gu: Shanggu shidai de youyin shiren” 瞽: 上古时代的游吟诗人 (“Blind Men: The Traveling Poetry Reciters of Ancient Times), “Qing se youhuo: Mingdai tongsu xiaoshuo duzhe de ticai xuanze” 情色诱惑:明代通俗小说读者的题材选择 (“Seduction by Lewdness and Passion: Choice of Subject Matter by Readers of Ming Popular literature), and “Kong Rong zhi ‘qi’ yu Han Wei fengdu” 孔融之“奇”与汉魏风度 (“The ‘Strangeness’ of Kong Rong and the Style of the Han-Wei Period”).

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Lin, W. Commercial media and the popular dissemination of printed copies of Ming fiction. Front. Lit. Stud. China 2, 436–471 (2008). https://doi.org/10.1007/s11702-008-0018-x

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