Measures to restrict the individual right to freely move are supported by an argument that collective interests should precede individual interests. This statement, however, is not equally accepted in different societies as well as in different historical contexts. Discourse ethics (Habermas 1990) provides an excellent framework for this analysis, as it assigns the task of defining what is right or wrong, what is just or unjust, to those who are affected by the norm. On this basis, the stringent standards that apply would be those that find acceptance by all those affected by it. In other words, the validity of the norm should not be conditioned by the interests of the most powerful or the most numerous but potentially by the interests of all. Thus, we intend to defend a theory of ethics of mutual respect that would justify the possibility of accepting as correct, in principle, the hypothesis of establishing limitation of the individual right to freely move, as long as equal conditions are established for everyone affected by the norm. In principle, this condition is fulfilled when there is no exception for the physical distancing measures put in place based on who is affected.
The difficulties in achieving physical distancing in the poorest Brazilian communities reflect the conditions to which these population segments are subjected: overcrowded housing, inadequate sanitation, and little or no financial leverage. Hence, to respect the ethics of reciprocity, we must offer conditions so that the most vulnerable receive additional resources to help them comply with such measures. Considering that the social involvement of members of these communities is also desirable, it is necessary to listen to them and meet their needs. Favelas (slums) have demonstrated excellent organization and action capacity during COVID-19. However, governments rarely see their organizations as valid interlocutors, undermining communities’ chances of having their voices heard.
Trust in health authorities and scientists has a major role in public acceptance of public health measures, as noted during the H1N1 pandemic by Freimuth et al. (2013). Trust is established through relationships built over time and should not be merely expected based merely on government or public health institutions’ exercise of authority (Dawson et al. 2020). Trustworthiness is not established by decree. Quite the opposite, trustworthiness develops when authorities’ commitment, honesty, and concern are perceived by the public (Freimuth et al. 2013). O’Neill has argued that rather than invest in increasing trust per se, we should aim at enhancing trustworthiness in our societies (O’Neill 2002). In particular during this sanitary emergency, when the trustworthiness of governments and public health agencies are the same time being challenged and heightened in relevance, we’ve witnessed authorities fail to achieve and stimulate the public’s trust. Unfortunately, sometimes, they are doing the opposite, spreading misinformation and distrust.
Each country will have its own challenges and social and cultural specificities when implementing public health measures to contain the COVID-19 pandemic. We support an inclusive and equitable approach to public health measures that respects most vulnerable populations and attempts to minimize the disproportionate burden on them, as previously proposed (Berger et al. 2020). There is an ethical duty to protect the most vulnerable in particular during a pandemic. Hence, understanding long-standing vulnerabilities (and how they are modified when facing the pandemic) as well as new ones generated by COVID-19 will define how well we are able to protect them during physical distancing times.
In particular, during an outbreak of this size, there is a need for transparent and inclusive communication with the public, which may require various strategies to reach different populations (WHO 2016). In Brazil, open TV channels are the most used source of information on the pandemic, independent of social class (Ipsos 2020). Communicating reliable information in dialogue with the public enables a true co-construction of understandings and practices—a pandemic narrative that produces public confidence and efficient responses to social and health needs and avoids misinformation and rumours.
From a financial security perspective, WHO advocates for support to mitigate the financial and social impact of restriction of movement (WHO 2016) as part of an ethical response to infectious diseases outbreaks such as the one we’re living with. Although social support measures have been put in place in Brazil, these need to be revisited and continuously adapted in light of people’s real needs.