Skip to main content
Log in

Ethics, Rhetoric, and Expectations: Responsibilities and Obligations of Health Care Systems

  • Critical Perspectives
  • Published:
Journal of Bioethical Inquiry Aims and scope Submit manuscript

Abstract

Health care organization foundations and other fund-raising departments often function at an arm’s length from the system at large. As such, operations related to their mandate to raise funds and market the organization do not receive the same level of ethical scrutiny brought to bear on other arms within the organization. An area that could benefit from a more focused ethics lens is the use of language and rhetoric employed in order to raise funds and market the organization. Such departments and divisions often utilize overblown promises of miracles and extraordinary advances to convince donors to contribute and to persuade the general public. The result can be a heightened sense of expectation on the part of patients, their families, and the general public as to what can realistically be achieved by the health care system, leading to disappointment and conflict when these expectations are not or cannot be met. This article suggests that such advertising and marketing be subject to the same advertising standards as other businesses.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

Notes

  1. The Ontario Hospital Association’s conference was held in April 2012. See http://www.oha.com/Education/Conferences/ConferenceInformation/Pages/Default.aspx.

  2. See the Freedom of Information and Protection of Privacy Act (1990) at http://www.e-laws.gov.on.ca/html/statutes/english/elaws_statutes_90f31_e.htm.

  3. See the Health Care Consent Act (1996) at http://www.e-laws.gov.on.ca/html/statutes/english/elaws_statutes_96h02_e.htm.

References

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Thomas Foreman.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Foreman, T. Ethics, Rhetoric, and Expectations: Responsibilities and Obligations of Health Care Systems. Bioethical Inquiry 11, 295–299 (2014). https://doi.org/10.1007/s11673-014-9551-2

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11673-014-9551-2

Keywords

Navigation