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Innovation strategies and complementarity between innovation activities: the case of commercial archaeological firms

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Abstract

As a key part of their professionalization process, creative industries (CIs) including private or contract archaeological firms (AFs) increasingly rely on bundles of technological (product/service and process) and non-technological (organizational) innovation activities. Adopting a complementarity perspective, the study clarifies how technological and non-technological innovation initiatives are combined in an intertwined way. Drawing on a sample of 217 AFs, this study examines and uncovers synergies between innovation strategy and innovation practices and the further effects on innovation performance in AFs. Specifically, results show that successful AFs combine multidimensional service, process, and organizational innovations to generate higher innovation performance.

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Authors and Affiliations

  1. Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences and Arts Western Switzerland, 1000, Lausanne 25, Switzerland

    Carlos Martin-Rios

  2. Group of Territorial Studies, Department of Sociology and Communication Sciences, University of A Coruña, 15701, A Coruña, Spain

    Eva Parga-Dans

  3. Departamento de Dirección de Empresas y Marketing, Universidad Pablo de Olavide, 41013, Seville, Spain

    Susana Pasamar

Authors
  1. Carlos Martin-Rios
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  2. Eva Parga-Dans
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  3. Susana Pasamar
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Correspondence to Carlos Martin-Rios.

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Appendix A: “The Innovation Strategy and Practices” Questionnaire

Appendix A: “The Innovation Strategy and Practices” Questionnaire

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Martin-Rios, C., Parga-Dans, E. & Pasamar, S. Innovation strategies and complementarity between innovation activities: the case of commercial archaeological firms. Serv Bus 13, 695–713 (2019). https://doi.org/10.1007/s11628-019-00401-9

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