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Key success factors for mobile app platform activation

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An Erratum to this article was published on 09 February 2017

Abstract

This study explores the key activation factors of the mobile application development platform through a comparative analysis of Apple App Store and Samsung Apps platforms based on the information and communications technologies intensive service innovations (IISIn) model from the developer’s perspective. We conducted intensive interviews of 14 mobile app developers who had development experiences with both Apple App Store and Samsung Apps. The study results indicate that the most important app development platform activation factors from the developer’s perspective are: (1) core components of the platform and technical support; (2) policy assistance for developer work activities; and (3) assurance of adequate financial returns to developers. This study is based on grounded theory and uses the IISIn model to determine the success factor of mobile app platform activation. The results of this study make contributions to both theoretical and practical aspects regarding strategies and operations of mobile app development platforms.

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Acknowledgements

This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2015S1A3A2046781).

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Correspondence to Na Rang Kim.

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This research was supported by the National Research Foundation of Korea Grant (NRF-201551A2046781).

An erratum to this article is available at http://dx.doi.org/10.1007/s11628-017-0338-5.

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Lee, S.M., Kim, N.R. & Hong, S.G. Key success factors for mobile app platform activation. Serv Bus 11, 207–227 (2017). https://doi.org/10.1007/s11628-016-0329-y

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