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Market value analysis of a Chinese e-commerce holding group: a multicriteria approach

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Abstract

There has been a worldwide expansion in the offer of services via web portals. E-commerce companies have experienced the fastest and steadiest growth, with the corresponding effect on their value. Among the main problems faced is the possible overvaluation of these companies and, particularly, their share prices. Consequently, it would be of great interest to determine the best manner in which to calculate and correct their market value. This study combines a multicriteria method and the valuation ratio to determine the value of a Chinese e-commerce holding group. This company was chosen due to the wide catalogue of e-services it offers.

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Acknowledgments

The authors would like to thank the anonymous reviewers for their valuable comments and suggestions to improve the quality of the paper.

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Authors and Affiliations

  1. CEGEA, Centre of Business Management Research, Universidad Politécnica de Valencia, Building 7 J, Valencia, Spain

    J. F. Juliá-Igual

  2. Economics and Social Sciences, Universidad Politécnica de Valencia, Building 7 J, Valencia, Spain

    R. Cervelló-Royo

  3. Faculty of Business Administration and Management, Universidad Politécnica de Valencia, Building 7 J, Valencia, Spain

    I. Berné-Lafuente

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  1. J. F. Juliá-Igual
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  3. I. Berné-Lafuente
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Correspondence to R. Cervelló-Royo.

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Juliá-Igual, J.F., Cervelló-Royo, R. & Berné-Lafuente, I. Market value analysis of a Chinese e-commerce holding group: a multicriteria approach. Serv Bus 11, 475–490 (2017). https://doi.org/10.1007/s11628-016-0316-3

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