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The product development process of an enterprise from an SSME perspective

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Abstract

This study empirically explores a real-world manufacturer product development process from a service science perspective. In this era of keen global competition, the process of product development is crucial for companies before the final product is launched to the market. The poor development of a product can fail to meet customer needs and result in product failure, which can even lead to significant losses for manufacturers. However, traditional product development processes are much more manufacture-oriented rather than customer-involved. In this paper, we aim to use the Service science, management, and engineering (SSME) perspective, proposed by IBM, to improve product demand asymmetries by discovering true user requirements in order to enhance customer involvement and lead to better product development. We show how SSME is applied in the context of product development and in the discovery of customer needs, and propose a modified process based on SSME to the product development process.

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Acknowledgments

The authors wish to express their appreciation to the anonymous reviewers for their constructive suggestions, which have helped us to improve the manuscript.

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Authors and Affiliations

  1. Institute of Technology Management, National Chung Hsing University, 250, Kuo Kuang Road, Taichung, 402, Taiwan, ROC

    Liang-Chuan Wu & Ivan Shih

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  1. Liang-Chuan Wu
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  2. Ivan Shih
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Correspondence to Liang-Chuan Wu.

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Wu, LC., Shih, I. The product development process of an enterprise from an SSME perspective. Serv Bus 8, 29–50 (2014). https://doi.org/10.1007/s11628-013-0185-y

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