Abstract
This article presents the open-market paradigm in the context of digital convergence and proposes strategic directions for open-market participants. Although not a new phenomenon, open market has become the most popular e-business model, linking millions of buyer and seller individuals (Customer to Customer: C2C). This article examines the drivers of digital convergence that enable the open-market paradigm and conducts industry and Blue Ocean analyses for open-market business. Finally, a real-world application—the Cyworld market of Korea—is presented as an illustrative example.
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Jeon, S., Park, S.R. & Digman, L.A. Strategic implications of the open-market paradigm under digital convergence: the case of small business C2C. Serv Bus 2, 321–334 (2008). https://doi.org/10.1007/s11628-008-0047-1
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DOI: https://doi.org/10.1007/s11628-008-0047-1