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ASP effects in the small-sized enterprise: the case of the Bizmeka service from Korea Telecom

Service Business volume 2, pages 287–301 (2008)Cite this article

Abstract

An application service provider (ASP) is a business model providing information technology (IT)-enabled solutions to customers over the Internet. Utilizing an ASP model, small and medium-sized enterprises (SMEs) can acquire affordable IT solutions. Korea Telecom (KT), a leading IT company in Korea, provides an ASP service called Bizmeka to SMEs. In this study, we identify factors influencing the perceived benefits of Bizmeka usage. We also examine the relationship between the perceived benefits of Bizmeka usage and customer satisfaction. Based on the results of our survey, we found the following factors to be important in determining customer satisfaction with ASPs: cost and time impact, maintenance impact, and security risks.

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Authors and Affiliations

  1. Department of Business and Public Affairs, Southwest Minnesota State University, 1501 State Street, Marchall, MN, 56258, USA

    Hwanyoung Kim

  2. North Dakota State University, CBA 19, Fargo, ND, 58105, USA

    Sunran Jeon

  3. University of Nebraska-Lincoln, 201 CBA, Lincoln, NE, 68588-0491, USA

    Jongheon Kim

Authors
  1. Hwanyoung Kim
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  2. Sunran Jeon
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  3. Jongheon Kim
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Corresponding author

Correspondence to Sunran Jeon.

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Kim, H., Jeon, S. & Kim, J. ASP effects in the small-sized enterprise: the case of the Bizmeka service from Korea Telecom. Serv Bus 2, 287–301 (2008). https://doi.org/10.1007/s11628-008-0044-4

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  • DOI: https://doi.org/10.1007/s11628-008-0044-4

Keywords

  • Application service provider (ASP)
  • Perceived benefits
  • Customer satisfaction