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The tourism SMEs in the global value chains: the case of Andalusia

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Abstract

This paper examines the implications of the globalization of value chains for the role of small and medium-sized enterprises (SMEs) in the tourism industry. To begin with, the configuration of the global tourism value chain is analysed. Next, the participation of Andalusian SMEs in the global tourism value chains is investigated. A number of case studies have been developed in two relevant sectors, hotels and travel agencies, giving priority to the main tourist typologies existing in Andalusia: sun and sand, business and congress, cultural and rural. As a result, a SWOT analysis has been produced. Finally, from the key findings some policy recommendations supporting the role of tourism SMEs in global value chain are made.

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Notes

  1. Encuesta de Coyuntura Turística de Andalucía.

  2. According to the information available when the fieldwork was carried out.

  3. Moreover, we benefitted from the collaboration of the President of the Andalusian Travel Agencies Federation (FEAVV) and the Seville Entrepreneur Association of Travel Agencies (AEVISE), as well as the Vice-President of the Seville and Province Hotel Association (AHS). They contributed to a global vision of each sector. This was a very insightful complement to the individual contributions of the interviewed firms.

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Authors and Affiliations

  1. Department of Applied Economics I, University of Seville, Seville, Spain

    Joaquín Guzmán, Pilar Moreno & Pilar Tejada

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  1. Joaquín Guzmán
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  2. Pilar Moreno
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  3. Pilar Tejada
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Correspondence to Pilar Moreno.

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Guzmán, J., Moreno, P. & Tejada, P. The tourism SMEs in the global value chains: the case of Andalusia. Serv Bus 2, 187–202 (2008). https://doi.org/10.1007/s11628-008-0034-6

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  • DOI: https://doi.org/10.1007/s11628-008-0034-6

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