Skip to main content
Log in

Informed Consent in Theorie und Praxis

Warum Lesen, Verstehen und Handeln auseinanderfallen

  • Aufsätze
  • Published:
Datenschutz und Datensicherheit - DuD Aims and scope Submit manuscript

Zusammenfassung

„Adam and Eve were the first people to agree to the Apple terms and conditions without reading them.” Dieser bekannte Internet-Witz macht in einem Satz das Dilemma deutlich, in das Online-Nutzer jeden Tag geraten. Sicher wäre es besser, sich vorher zu informieren–aber kaum jemand nimmt die Mühe auf sich, AGB und Datenschutzerklärungen zu lesen. Verhaltensökonomische Studien liefern Erklärungsansätze, warum das so ist, und geben Hinweise auf mögliche Handlungsoptionen für den Daten- und Verbraucherschutz.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Literatur

  • Acquisti, A. and Grossklags, J. (2004): Privacy Attitudes and Privacy Behavior. Gains, Losses and Hyperbolic Discounting. In Camp, J. and Lewis, R. (Eds.): The Economic of Information Security. Berlin, Kluwer.

  • Acquisti, A. (2009): Nudging Privacy. The Behavioral Economics of Personal Information. Security & Privacy Economics IEEE (November/December 2009): 72–75 (pre-publication version).

    Google Scholar 

  • Acquisti, A. (2010): The Economics of Personal Data and the Economics of Privacy. Background Paper No. 3, Joint WPISP-WPIE Roundtable: „The Economics of Personal Data and Privacy: 30 Years after the OECD Privacy Guidelines”, 1 December 2010.

    Google Scholar 

  • Akerlof, G. A. (1970): The Market for Lemons: Quality Uncertainty and the Market Mechanism. In: Quarterly Journal of Economics. 84, Nr. 3, 1970: 488–500.

    Google Scholar 

  • Arnold, R.; Hillebrand, A.; Waldburger, M. (2015): Personal Data and Privacy, Study for Ofcom, WIK-Consult, May 2015 (abrufbar unter http://stakeholders. ofcom.org.uk/binaries/internet/personal-data-and-privacy/Personal_Data_and_Privacy.pdf)

    Google Scholar 

  • Bakos, Y.; Marotta-Wurgler, F.; Trossen, D.R. (2009): Does Anyone Read the Fine Print? Consumer Attention to Standard Form Contracts. NYU Law and Economics Research Paper No. 09-40.

    Google Scholar 

  • D21 Initiative (Hg.) (2014}): D21-Digital-Index 2014

  • Doherty, C. and Lang, M. (2014): An Exploratory Survey of the Effects of Perceived Control and Perceived Risk on Information Privacy. 9th Annual Symposium on information assurance (ASIA’14), June 3-4, 2014, Albany, NY: 23–28.

    Google Scholar 

  • European Commission, Special Eurobarometer 359: Attitudes on data protection and electronic identity in the European Union (2011) http://ec.europa.eu/public_opinion/archives/ebs/ebs_359_en.pdf, p 112–114.

    Google Scholar 

  • European Consumer Centres Network–ECC-net (2013): Trust marks report 2013 “Can I trust the trust mark?”.

    Google Scholar 

  • Feldman, L.; Turow, J.; Meltzer, K. (2005): Open to Exploitation: American Shoppers Online and Offline. Annenberg Public Policy Center

    Google Scholar 

  • Turow, J.; Mulligan, D.K. and Hoofnagle, C.J. (2007): Research Report: Consumers Fundamentally Misunderstand the Online Advertising Marketplace. Samuelson Law, Technology, & Public Policy Clinic/Annenberg Public Policy Center.

    Google Scholar 

  • Good, N.; Grossklags, J., Thaw, D.; Perzanowski, A.; Mulligan, D. K.; Konstan, J. (2006): User Choices and Regret: Understanding Users’ Decision Process about Consensually Acquired Spyware. A Journal Of Law And Policy For The Information Society, Issue (2006), 323.

    Google Scholar 

  • Helberger, N. (2013): Form Matters: Informing Consumers Effectively. Amsterdam Law School Research Paper No. 2013-71/Institute for Information Law Research Paper No. 2013-10.

    Google Scholar 

  • Högberg, J. (2013): The effect of effort, control and value frames on online users privacy decision. Master’s Thesis at the Faculty of Economic Sciences, Communication and IT. Karlstad University.

    Google Scholar 

  • Hoofnagle, C.J. and King, J. (2007): Consumer Information Sharing: Where the Sun Still Don’t Shine. University of California, Berkeley.

    Google Scholar 

  • Hui, K.L.; Teo, H.H. and Lee, S.Y.T. (2007): The Value of Privacy Assurance: An Exploratory Field Experiment. MIS Quarterly 31: 19–33.

    Google Scholar 

  • Jensen, C.; Potts, C.; Jensen, C. (2005): Privacy Practices of Internet Users: Self-Reports versus Observed Behavior. International Journal of Human-Computer Studies 63: 203–227.

    Google Scholar 

  • Li, H.; Sarathy, R.; Xu, H. (2011): The Role of Affect and Cognition on Online Consumers’ Decision to Disclose Personal Information to Unfamiliar Online Vendors. Decision Support Systems 51: 434–445.

    Google Scholar 

  • McDonald, A. M.; Cranor, L. F. (2008): The Cost of Reading Privacy Policies. A Journal of Law and Policy for the Information Society 4(3) I/S: 540.

    Google Scholar 

  • McDonald, A.M.; Reeder, R.W.; Kelley, P.G.; Cranor, L.F. (2009): A Comparative Study of Online Privacy Policies and Formats. Privacy Enhancing Technologies, Lecture Notes in Computer Science Volume 5672: 37–55.

    Google Scholar 

  • Nissenbaum, H. (2011): A Contextual Approach in Privacy Online. Daedalus 140(4): 32–48 (36).

    Google Scholar 

  • Rich, J. (2015): Beyond Cookies: Privacy Lessons for Online Advertising. AdExchanger Industry Preview 01-21-2015, https://www.ftc.gov/system/files/documents/public_statements/620061/150121beyondcookies.pdf.

    Google Scholar 

  • Sadeh, N.; Acquisti, A.; Breaux, T.D.; Cranor, L.F.; McDonald, A.M.; Reidenberg, J.R.; Smith, N.A.; Liu, F., Russell, N.C.; Schaub, F.; Wilson, S. (2013): The Usable Privacy Policy Project: Combining Crowdsourcing, Machine Learning and Natural Language Processing to Semi-Automatically Answer Those Privacy Questions Users Care About. December 2013, Research paper CMUISR-13-119

    Google Scholar 

  • Schönheit, I. (2004): Was Verbraucher wissen wollen. Ergebnisse und Thesen zu einer empirischen Studie. Berlin.

    Google Scholar 

  • Thaler, R.H.; Sunstein, C.R. (2003): Libertarian Paternalism, 93 Am Econ Rev 175 (May 2003): 175–179

    Google Scholar 

  • Tsai, J.Y.; Egelman, S.; Cranor, L.; Acquisti, A. (2011): The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study. Information Systems Research 22: 254–268.

    Google Scholar 

  • Vila, T.; Greenstadt, R.; Molnar, D. (2004): Why We Can’t be Bothered to Read Privacy Policies. Models of Privacy Economics as a Lemons Market. Proceeding ICEC ‘03 Proceedings of the 5th international conference on Electronic commerce: 403–407.

    Google Scholar 

  • Wang, Y.; Leon, P.G.; Chen, X.; Komanduri, S.; Norcie, G.; Scott, K.; Acquisti, A.; Cranor, L.F.; Sadeh, N. (2013): The Second Wave of Global Privacy Protection: From Facebook Regrets to Facebook Privacy Nudges. 74 Ohio State Law Journal 1307, p 1307–1335

    Google Scholar 

  • Wang, Y.; Leon, P. G.; Acquisti, A.; Cranor, L. F.; Forget, A.; Norman Sadeh, N. (2014): A Field Trial of Privacy Nudges for Facebook. CHI 2014, Apr 26–May 01 2014, Toronto, ON, Canada, ACM 978-1-4503-2473-1/14/04.

    Book  Google Scholar 

  • Zuiderveen Borgesius, F. J. (2015): Improving Privacy Protection in the Area of Behavioural Targeting (PhD thesis University of Amsterdam), Kluwer law International (in Druck)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to René Arnold.

Additional information

Dr. René Arnold Leiter der Abteilung „Märkte und Perspektiven“ bei WIK-Consult.

Annette Hillebrand beschäftigt sich bei WIK-Consult u. a. mit Verbraucherschutz und Datenschutzfragen in Post- und IKT-Märkten.

Dr. Martin Waldburger beschäftigt sich bei WIK-Consult u. a. mit Marktanalysen für IKT, Dienste, Inhalte und Anwendungen.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Arnold, R., Hillebrand, A. & Waldburger, M. Informed Consent in Theorie und Praxis. Datenschutz Datensich 39, 730–734 (2015). https://doi.org/10.1007/s11623-015-0509-2

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11623-015-0509-2

Navigation