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People Analytics und Datenschutz–Ein Widerspruch?

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„Analytics fans say big data is the key to hiring great talent and reducing attrition. It can also help you pay real market salaries, and increase your diversity.”1–Emma Byrne

Abstract

Der vorliegende Beitrag zeigt Ansätze, Chancen und Risiken der Datenanalyse im Personalbereich–People Analytics–im Zeitalter von „Industrie 4.0“ auf. Es wird der Frage nachgegangen, inwieweit umfassende Datengenerierung und Datenschutz miteinander vereinbar sind. Eine Möglichkeit, diese scheinbar widersprüchlichen Konzepte zu integrieren kann ein ganzheitliches Datenschutzmanagement sein, welches in diesem Beitrag vorgestellt wird.

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Correspondence to Christian Holthaus.

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Christian Holthaus Wissenschaftlicher Mitarbeiter am Fachgebiet Marketing & Personalmanagement an der Technischen Universität Darmstadt.

Young-kul Park Inhaber und Gründer von Data Privacy First® Ganzheitliches Datenschutzmanagement Darmstadt

Prof. Dr. Ruth Stock-Homburg Dekanin des Fachbereiches Rechtsund Wirtschaftswissenschaften und Leiterin des Fachgebietes Marketing & Personalmanagement an der Technischen Universität Darmstadt.

Zitat von Emma Byrne, Wisssenschaftsjournalistin (Byrne 2014).

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Holthaus, C., Park, Yk. & Stock-Homburg, R. People Analytics und Datenschutz–Ein Widerspruch?. Datenschutz Datensich 39, 676–681 (2015). https://doi.org/10.1007/s11623-015-0497-2

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