Marketing Review St. Gallen

, Volume 32, Issue 5, pp 77–89 | Cite as

Das Potenzial von Eigennutzen und sozialen Normen nutzen

Spektrum Retourensenkung im Online-Handel

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  1. 1.Universität St. GallenSt. GallenSchweiz

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