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Mobile Befragungen im Moment-of-Truth

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  • Technologische Trends
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Marketing Review St. Gallen

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Abb. 1

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Authors and Affiliations

  1. echnische Universität Braunschweig, Braunschweig, Deutschland

    Marie Schulte (wissenschaftliche Mitarbeiterin und Doktorandin am Institut für Marketing der Technischen Universität Braunschweig)

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  1. Marie Schulte
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Correspondence to Marie Schulte.

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Schulte, M. Mobile Befragungen im Moment-of-Truth. Mark Rev St. Gallen 32, 30–41 (2015). https://doi.org/10.1007/s11621-015-0538-0

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