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Fassnacht, M., Königsfeld, J.A. Sales Promotion Management in Retailing: Tasks, Benchmarks, and Future Trends. Mark Rev St. Gallen 32, 67–77 (2015). https://doi.org/10.1007/s11621-015-0534-4
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DOI: https://doi.org/10.1007/s11621-015-0534-4