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Rudolph, T., Nagengast, L., Bassett, M. et al. Die Nutzung mobiler Shopping Apps im Kaufprozess. Mark Rev St. Gallen 32, 42–49 (2015). https://doi.org/10.1007/s11621-015-0529-1
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DOI: https://doi.org/10.1007/s11621-015-0529-1