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Die Bedeutung von „Leapfrogging“ für die Innovationspolitik von Unternehmen

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Marketing Review St. Gallen

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Author information

Authors and Affiliations

  1. Sonova AG, Stäfa, Schweiz

    Martin Riedi (Director of Market Insights)

  2. Universität St. Gallen, St. Gallen, Schweiz

    Tobias Schlager (Projektleiter an der Forschungsstelle für Customer Insight (FCI-HSG)

Authors
  1. Martin Riedi
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  2. Tobias Schlager
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Correspondence to Martin Riedi.

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Riedi, M., Schlager, T. Die Bedeutung von „Leapfrogging“ für die Innovationspolitik von Unternehmen. Mark Rev St. Gallen 32, 54–61 (2015). https://doi.org/10.1007/s11621-015-0527-3

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  • DOI: https://doi.org/10.1007/s11621-015-0527-3

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