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Kundenpräferenzen im Mobile-Location-Based-Couponing

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Marketing Review St. Gallen

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Authors and Affiliations

  1. Hochschule Furtwangen, Furtwangen, Deutschland

    Matthias Schulten (Professor an der Fakultät Digitale Medien der Hochschule Furtwangen) &  Patricia Stolz (Professorin an der Fakultät Digitale Medien der Hochschule Furtwangen)

  2. Hochschule der Medien, Stuttgart, Deutschland

    Silvia Rudigier (Studentin für Elektronische Medien und Unternehmenskommunikation an der Hochschule der Medien, Stuttgart)

Authors
  1. Matthias Schulten
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  2. Silvia Rudigier
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  3. Patricia Stolz
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Correspondence to Matthias Schulten.

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Schulten, M., Rudigier, S. & Stolz, P. Kundenpräferenzen im Mobile-Location-Based-Couponing. Mark Rev St. Gallen 32, 50–57 (2015). https://doi.org/10.1007/s11621-015-0520-x

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  • DOI: https://doi.org/10.1007/s11621-015-0520-x

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