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Kundenwünsche — entwickeln, antizipieren, entsprechen

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  • Marketingentscheidungen managen
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Marketing Review St. Gallen

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Authors and Affiliations

  1. Swarovski, Männedorf, Schweiz

    Alexander Linder (Director Corporate Consumer and Market Insights)

Authors
  1. Alexander Linder
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Correspondence to Alexander Linder.

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Linder, A. Kundenwünsche — entwickeln, antizipieren, entsprechen. Mark Rev St. Gallen 32, 20–29 (2015). https://doi.org/10.1007/s11621-015-0518-4

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  • DOI: https://doi.org/10.1007/s11621-015-0518-4

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