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Job-to-be-done-Logik in der Praxis

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Marketing Review St. Gallen

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Correspondence to Alice Šáchová-Kleisli.

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Šáchová-Kleisli, A., Walther, B. Job-to-be-done-Logik in der Praxis. Mark Rev St. Gallen 32, 12–21 (2015).

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