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Datenanalytik im Marketing steigert die Leistungskraft des Unternehmens

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  • Marketingentscheidungen managen
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Marketing Review St. Gallen

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Authors and Affiliations

  1. Leibniz Universität, Hannover, Deutschland

    Philip Gross (Partner und Mitgründer der Management-Beratung Axonalliance — Bright Strategies und Research Fellow am Institut für Marketing und Management)

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  1. Philip Gross
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Correspondence to Philip Gross.

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Gross, P. Datenanalytik im Marketing steigert die Leistungskraft des Unternehmens. Mark Rev St. Gallen 32, 12–19 (2015). https://doi.org/10.1007/s11621-015-0501-0

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  • DOI: https://doi.org/10.1007/s11621-015-0501-0

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