Skip to main content

Using Customer Insights to Improve Product Sound Design

This is a preview of subscription content, access via your institution.

Fig. 1
Fig. 2
Fig. 3
Fig. 4


  • De Leeuw, J./Mair, P. (2009): Multidimensional Scaling Using Majorization: Smacof in R, in: Journal of Statistical Software, 31, 3, p. 1-30.

  • Ellermeier, W./Mader, M./Daniel, P. (2004): Scaling the Unpleasantness of Sounds According to the BTL Model: Ratio-Scale Representation and Psychoacoustical Analysis, in: Acta Acustica united with Acustica, 90, p. 101-107.

  • Fastl, H./Zwicker, E. (2007): Psychoacoustics, 3rd. Ed., Berlin, Germany.

  • Herrmann, A./Landwehr, J.R./Labonte, C. (2011): Verankerung von Markenwerten im Produktdesign, in: Zeitschrift für betriebswirtschaftliche Forschung, 63, p. 189-212.

  • Kruskal, J.B./Wish, M. (1978): Multidimensional Scaling, Newbury Park, CA.

  • Lageat, T./Czellar, S./Laurent, G. (2003): Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound, in: Marketing Letters, 14, 2, p. 97-109.

  • Landwehr, J.R./Labroo, A.A./Herrmann, A. (2011a): Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts, in: Marketing Science, 30, 3, p. 416-429.

  • Landwehr, J.R./Mcgill, A.L./Herrmann, A. (2011b): It’s Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales, in: Journal of Marketing, 75, 3, p. 132-146.

    Google Scholar 

  • Russo, K. (2010): Frito-Lay to Scrap Loud Sunchips Bag, (, accessed: September 11, 2010.

  • Schifferstein, H.N.J. (2006): The Perceived Importance of Sensory Modalities in Product Usage: A Study of Self-Reports, in: Acta Psychologica, 121, 1, p. 41-64.

  • Stone, H./Sidel, J./Oliver, S./Woolsey, A./Singleton, R.C. (1974): Sensory Evaluation by Quantitative Descriptive Analysis, in: Food Technology, 28, 11, p. 24-34.

  • Stone, H./Sidel, J.L. (2004): Sensory Evaluation Practices, London, UK.

  • Wilms, J./Görmann, M. (2010): Sound Engineering für Elektroautos: Der Ton macht die Musik, in: Süddeutsche Zeitung, January 25, p. 31.

  • Winkler, I./Cowan, N. (2005): From Sensory to Long-Term Memory: Evidence from Auditory Memory Reactivation Studies, in: Experimental Psychology, 52, 1, p. 3-20.

  • Zips, M. (2004): Krach, Schnurr, Dröhn: Der Klang der Dinge, in: Süddeutsche Zeitung, October 29, p. 13.

Download references

Author information

Authors and Affiliations


Rights and permissions

Reprints and Permissions

About this article

Cite this article

Knöferle, K. Using Customer Insights to Improve Product Sound Design. Mark Rev St. Gallen 29, 47–53 (2012).

Download citation

  • Published:

  • Issue Date:

  • DOI:


  • Product Sound
  • Sound Design
  • Coffee Machine
  • Quantitative Descriptive Analysis
  • Fluctuation Strength