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Using Customer Insights to Improve Product Sound Design

Marketing Review St. Gallen volume 29, pages 47–53 (2012)Cite this article

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Authors and Affiliations

  1. University of St. Gallen, St. Gallen, Deutschland

    Klemens Knöferle PhD

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  1. Klemens Knöferle PhD
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Knöferle, K. Using Customer Insights to Improve Product Sound Design. Mark Rev St. Gallen 29, 47–53 (2012). https://doi.org/10.1007/s11621-012-0124-7

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  • DOI: https://doi.org/10.1007/s11621-012-0124-7

Keywords

  • Product Sound
  • Sound Design
  • Coffee Machine
  • Quantitative Descriptive Analysis
  • Fluctuation Strength