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„Die dunkle Seite des Sponsoring“ – Unliebsame Effekte von Rivalität auf die Sponsorenmarke

  • Marketingmanagement
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Marketing Review St. Gallen

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Authors and Affiliations

  1. Universität Mannheim, Mannheim, Deutschland

    Hans H. Bauer,  Stefan Hattula &  Cornelia Ebertin

  2. zeb/rolfes.schierenbeck.associates, Frankfurt, Deutschland

    Alexander Grimm

Authors
  1. Hans H. Bauer
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  2. Stefan Hattula
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  3. Alexander Grimm
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  4. Cornelia Ebertin
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Bauer, H.H., Hattula, S., Grimm, A. et al. „Die dunkle Seite des Sponsoring“ – Unliebsame Effekte von Rivalität auf die Sponsorenmarke. Mark Rev St. Gallen 29, 54–60 (2012). https://doi.org/10.1007/s11621-012-0112-y

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  • DOI: https://doi.org/10.1007/s11621-012-0112-y

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