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Luxury Brands in the Digital Age – Exclusivity versus Ubiquity

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Hennigs, N., Wiedmann, KP. & Klarmann, C. Luxury Brands in the Digital Age – Exclusivity versus Ubiquity. Mark Rev St. Gallen 29, 30–35 (2012). https://doi.org/10.1007/s11621-012-0108-7

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  • DOI: https://doi.org/10.1007/s11621-012-0108-7

Keywords

  • Online Environment
  • Personal Brand
  • Luxury Good
  • Product Online
  • Luxury Brand