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Herausforderungen durch neue Effizienzbestrebungen in der pharmazeutischen Marktforschung

  • Effizienzsteigerung
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Marketing Review St. Gallen

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Literaturverzeichnis

  • Fischer, D./ Breitenbach, J. (2009): Quo vadis? Versuch eines Ausblicks, in: Fischer, D./ Breitenbach, J.: Die Pharmaindustrie. Einblick – Durchblick – Perspektiven, München, S.282-314.

  • Schweitzer, A./Siewert, M. (2007): Der Pharmamarkt – Forschen im Extremen, in: Naderer, G./Balzer, E. (Hrsg.): Qualitative Marktforschung in Theorie und Praxis, Wiesbaden, S. 625-632.

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Authors and Affiliations

  1. Universität Erlangen-Nürnberg, Nürnberg, Deutschland

    Oliver Schöffski MPH & Jana Wolf Sussman

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  1. Oliver Schöffski MPH
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  2. Jana Wolf Sussman
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  3. Noah M. Pines
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Schöffski, O., Wolf Sussman, J. & Pines, N.M. Herausforderungen durch neue Effizienzbestrebungen in der pharmazeutischen Marktforschung. Mark Rev St. Gallen 28, 21–25 (2011). https://doi.org/10.1007/s11621-011-0093-2

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  • DOI: https://doi.org/10.1007/s11621-011-0093-2

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