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Warum Aktionäre die besseren Kunden sind

  • Marketingeinfluss
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Marketing Review St. Gallen

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Authors and Affiliations

  1. Technischen Universität, Braunschweig, Deutschland

    David M. Woisetschläger

  2. acurelis consulting GmbH, Münster, Deutschland

    Christof Backhaus

  3. International School of Management, Dortmund, Deutschland

    Manuel Michaelis

Authors
  1. David M. Woisetschläger
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  2. Christof Backhaus
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  3. Manuel Michaelis
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Woisetschläger, D., Backhaus, C. & Michaelis, M. Warum Aktionäre die besseren Kunden sind . Mark Rev St. Gallen 28, 33–38 (2011). https://doi.org/10.1007/s11621-011-0034-0

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