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Goal Relations at Trade Shows – a B-to-B versus B-to-C Comparison

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Marketing Review St. Gallen

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Authors
  1. Evelyn Kästner
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  2. Christiane Springer
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  3. Manfred Kirchgeorg
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Kästner, E., Springer, C. & Kirchgeorg, M. Goal Relations at Trade Shows – a B-to-B versus B-to-C Comparison. Mark Rev St. Gallen 28, 22–27 (2011). https://doi.org/10.1007/s11621-011-0018-0

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  • DOI: https://doi.org/10.1007/s11621-011-0018-0

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