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Transformationale Führung als Treiber einer Servicekultur

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Marketing Review St. Gallen

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Authors and Affiliations

  1. Universität Rostock, Rostock, Deutschland

    Alexander Pundt &  Friedemann W. Nerdinger

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  1. Alexander Pundt
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  2. Friedemann W. Nerdinger
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Pundt, A., Nerdinger, F. Transformationale Führung als Treiber einer Servicekultur. Mark Rev St. Gallen 28, 48–53 (2011). https://doi.org/10.1007/s11621-011-0008-2

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