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Getting Closer to the Consumer – How Nivea Co-Creates New Products

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Bilgram, V., Bartl, M. & Biel, S. Getting Closer to the Consumer – How Nivea Co-Creates New Products. Mark Rev St. Gallen 28, 34–40 (2011). https://doi.org/10.1007/s11621-011-0005-5

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Keywords

  • Open Innovation
  • Online Community
  • External Knowledge
  • Innovation Strategy
  • Social Media Site