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Kapital Kunde – mehr Markterfolg durch Customer Lifecycle Management

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Authors and Affiliations

  1. Kölner Büro von McKinsey & Company, Kölner, Deutschland

    Peter Breuer

  2. Düsseldorfer Büro von McKinsey & Company, Düsseldorfer, Deutschland

    Jesko Perrey

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  1. Peter Breuer
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  2. Jesko Perrey
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Breuer, P., Perrey, J. Kapital Kunde – mehr Markterfolg durch Customer Lifecycle Management. Mark Rev St. Gallen 28, 20–25 (2011). https://doi.org/10.1007/s11621-011-0003-7

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