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Trepte, Sabine/Hasebrink, Uwe/Schramm, Holger: Strategische Kommunikation und Mediengestalung — Anwendung und Erkenntnisse der Rezeptions- und Wirkungsforschung

Baden-Baden: Nomos Verlag, 2009, 260 S., broschiert, CHF42,90/EUR(D) 25,00, ISBN 978-3-8329-4311-0

  • Marketingquellen / Buchservice
  • Strategische Kommu Nikation und Mediengestaltung
  • Published:
Marketing Review St. Gallen

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  1. V. Walter
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Walter, V. Trepte, Sabine/Hasebrink, Uwe/Schramm, Holger: Strategische Kommunikation und Mediengestalung — Anwendung und Erkenntnisse der Rezeptions- und Wirkungsforschung. Thexis 27, 62–63 (2010). https://doi.org/10.1007/s11621-010-0052-3

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  • DOI: https://doi.org/10.1007/s11621-010-0052-3

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