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Prof. Dr. Marcus Schögel Direktor am Institut für Marketing an der Universität St. Gallen und Leiter des Kompetenzzentrums für Distribution und Kooperation
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Schögel, M. Customer Touchpoint Management. Thexis 27, 1 (2010). https://doi.org/10.1007/s11621-010-0021-x
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DOI: https://doi.org/10.1007/s11621-010-0021-x