Abstract
Many firms are experiencing difficult times regarding their turnover and profits. What started as a financial crisis soon became a sales crisis. This article offers a definition of market competence — what areas a firm needs to master in order to drive sales — and a model offering a stable foundation for knowledge sharing, strategizing and executing regarding customers.
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Ritter, T., Andersen, H. Building the foundation of a Firm’s market competence. Thexis 27, 54–58 (2010). https://doi.org/10.1007/s11621-010-0010-0
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DOI: https://doi.org/10.1007/s11621-010-0010-0