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Walter, V. Bauer, Hans H./Dirks, Thorsten/Bryant, Melchior D.: Erfolgsfaktoren des Mobile Marketing, Berlin/Heidelberg. Thexis 26, 59 (2009). https://doi.org/10.1007/s11621-009-0110-x
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DOI: https://doi.org/10.1007/s11621-009-0110-x